Thursday, January 7, 2016

"Hit Charade" - Nathaniel Rich, The Atlantic, October 2015


                                         Image Credit: Nicolas Dehghani

Here's an article worth the read. For the longest time, I viewed the music industry as an inaccessible entity available to only the ultra-talented. I thought the biggest performing artists were all-in-one, jacks of all trades - people who could both write their own music, perform it flawlessly, and market themselves into stardom. I imagined Rhianna pouring over the piano as she worked out the chords to "Stay". I pictured Justin Bieber personally crafting acoustic guitar riffs over professionally-processed drums. But it turns out that, in the case of a lot of top superstars, their music is actually scripted by 40-year-old Norwegians. Sure, Katy Perry's still a great vocalist, and Taylor Swift has more influence than most stars today, but the truth is that most of their biggest hits are simply not written by them. 


You'll also learn why venture capitalists choose certain artists over others to bring to fame. You'll see that the pop music industry isn't so much about the music itself, but rather the marketability and personality of the artist. 


So give "Hit Charade" in the October 2015 Atlantic a read. I don't think it will depreciate your awe of your favorite stars, but rather open your eyes to the hit-making geniuses across the pond. 





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